Buyer is specific
Can you name exactly who has the problem?
Score each item from 1 to 5.
Pain is frequent
Does it happen often enough to justify a product?
Pain is urgent
Would the buyer care this week, not someday?
Buyer already pays
Is there an existing workaround, tool, contractor, or process?
Result is easy to explain
Can the promise fit in one sentence?
MVP can be built quickly
Can you test demand without a complex backend?
Distribution is reachable
Do you know where the buyer already spends time?
Risk is low
Avoid regulated advice, payments, healthcare, lending, or high-liability claims.
Want the full launch workflow?
The full kit adds the 14-day workflow, buyer interview script, offer copy blocks, pricing worksheet, checkout and delivery QA, support templates, metrics decision rules, a worked SaaS example, and agent instructions for Claude Code, Claude Desktop, and other coding agents.
View the full kit