Who is the buyer?
If the buyer is "everyone with a business", narrow it until you can name the role and situation.
Six questions to answer first
How painful is it?
Frequent, urgent, expensive, or embarrassing pain is stronger than a nice-to-have improvement.
Do they already pay?
Existing tools, contractors, spreadsheets, or manual workarounds are signs the problem has budget.
Can you explain the result?
A launch page needs one clear outcome, not a list of unrelated features.
Can you reach them?
Validation is weak if you do not know where the buyer already spends time or searches for help.
Is the risk low?
Avoid regulated advice, high-liability promises, and products that need constant oversight in v1.
Start with the free scorecard
The free sample gives you the core scoring categories. The full Launch Kit adds interview scripts, decision rules, offer templates, checkout QA, metrics, and agent prompts.
Open the free scorecard